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AI-generated illustration: Smoked Brisket barbecue representing True Texas BBQ in Austin, TX

True Texas BBQ

South Congress, ·$$
AIAI-generated illustration — not a photograph of this restaurant. About our images
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7.7/ 10
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SoCo's in-store answer to a barbecue craving

The 2400 South Congress store puts True Texas BBQ — H-E-B's in-house smokehouse — right in the middle of the city, turning out brisket, ribs, and sausage with the chain's signature rub. It's the SoCo-area answer when a barbecue craving hits during the grocery run, and it satisfies that craving with more legitimacy than the setting would suggest. The smoked brisket carries a genuine bark and a clean smoke, sliced for plates and sandwiches, and the pork ribs come tender with a light glaze. Smoked sausage snaps, the pulled pork sandwich is the fast pick, and the smoked turkey stays moist. Quick, consistent, and affordable, it's the kind of place that quietly proves the grocery-store pit has become a real part of Austin's barbecue map — one central-city craving at a time.

Know Before You Go

Hours
Daily 6:30am–9pm
Price
Mid-range ($$)
Don't miss
Smoked Brisket, Pork Ribs, and Smoked Sausage

What to Order

1
Smoked Brisket
2
Pork Ribs
3
Smoked Sausage
4
Smoked Turkey

Why It Stands Out

**A central-city barbecue craving, answered mid-run.** The South Congress True Texas smokes genuine-bark brisket with the H-E-B rub in the middle of SoCo — quick, consistent proof the grocery-store pit has earned a spot on the map.

Quick Facts

Address
2400 South Congress Avenue, Austin, TX 78704
Hours
Daily 6:30am–9pm
Price Range
$$
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True Texas BBQ — Frequently Asked Questions

What should I order at True Texas BBQ?

Regulars point to Smoked Brisket, Pork Ribs, Smoked Sausage, and Smoked Turkey.

What are True Texas BBQ's hours?

Daily 6:30am–9pm

Is True Texas BBQ expensive?

True Texas BBQ is mid-range ($$).

What kind of barbecue does True Texas BBQ serve?

True Texas BBQ serves Central Texas Style barbecue — Central Texas BBQ is defined by its simplicity: salt-and-pepper rub, post oak wood, low and slow in an offset smoker. The meat is the star — no sauce needed. This is the style that put Texas BBQ on the world map.