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AI-generated illustration: Smoked Brisket barbecue representing True Texas BBQ in Austin, TX

True Texas BBQ

Hancock, ·$$
AIAI-generated illustration — not a photograph of this restaurant. About our images
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7.7/ 10
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Hyde Park's grocery-store smokehouse secret

The 41st Street store runs True Texas BBQ — H-E-B's in-house smokehouse — with the same serious program as the rest of the chain, tucked into the grocery store for the Hyde Park side of town. It's a neighborhood secret in plain sight: shoppers walk past it every day, and the ones who stop find genuinely smoked barbecue at grocery-store prices. The smoked brisket leads with a real bark and the H-E-B brisket rub, and the pork ribs come tender under a light glaze. Smoked sausage snaps, the pulled pork sandwich handles the quick lunch, and the smoked turkey holds moist. Dependable across the day and easy on the wallet, it's the Hyde Park answer for a barbecue plate you didn't plan on but are glad you found — the supermarket smokehouse doing honest work on 41st Street.

Know Before You Go

Hours
Daily 6:30am–9pm
Price
Mid-range ($$)
Don't miss
Smoked Brisket, Pork Ribs, and Smoked Sausage

What to Order

1
Smoked Brisket
2
Pork Ribs
3
Smoked Sausage
4
Pulled Pork Sandwich

Why It Stands Out

**A neighborhood barbecue secret, hiding in plain sight.** The 41st Street True Texas runs H-E-B's serious in-store program — real-bark brisket, snappy sausage — a Hyde Park grocery-store smokehouse that quietly outcooks its aisle.

Quick Facts

Address
1000 East 41st Street, Austin, TX 78751
Hours
Daily 6:30am–9pm
Price Range
$$
Back to Best BBQ in Austin

True Texas BBQ — Frequently Asked Questions

What should I order at True Texas BBQ?

Regulars point to Smoked Brisket, Pork Ribs, Smoked Sausage, and Pulled Pork Sandwich.

What are True Texas BBQ's hours?

Daily 6:30am–9pm

Is True Texas BBQ expensive?

True Texas BBQ is mid-range ($$).

What kind of barbecue does True Texas BBQ serve?

True Texas BBQ serves Central Texas Style barbecue — Central Texas BBQ is defined by its simplicity: salt-and-pepper rub, post oak wood, low and slow in an offset smoker. The meat is the star — no sauce needed. This is the style that put Texas BBQ on the world map.