
Archie's BBQ
$East 12th smoke that runs on regulars' time

“H-E-B's in-house smokehouse on South Congress”
True Texas BBQ is H-E-B's in-house smokehouse, and the South Congress store runs a program far more serious than the grocery-store label suggests. Meats are smoked on-site with the H-E-B brisket rub, and the result is legitimate barbecue tucked inside a supermarket for the 78745 side of town — a convenience that quietly outperforms the setup. The smoked brisket is the anchor, carrying a real bark and a clean smoke, and the pork ribs come tender with a light glaze. Smoked sausage snaps, the pulled pork sandwich is the fast lunch pick, and the smoked turkey stays moist. It's affordable, consistent, and available whenever the store is open, which is most of the day. True Texas is grocery-store barbecue that refuses to act like it — a genuinely smoked plate you can grab on the same trip as your milk.
**Grocery-store barbecue that refuses to act like it.** True Texas smokes brisket in-store with the H-E-B rub, and the South Congress location turns out a real-bark, clean-smoke plate for 78745 — legitimate 'cue grabbed on the same trip as the milk.
Regulars point to Smoked Brisket, Pork Ribs, Pulled Pork Sandwich, and Smoked Turkey.
Daily 6:30am–9pm
True Texas BBQ is mid-range ($$).
True Texas BBQ serves Central Texas Style barbecue — Central Texas BBQ is defined by its simplicity: salt-and-pepper rub, post oak wood, low and slow in an offset smoker. The meat is the star — no sauce needed. This is the style that put Texas BBQ on the world map.

East 12th smoke that runs on regulars' time

A Manor Road trailer smoking lamb next to the brisket

The Hutto trailer that crashed the Texas Monthly Top 50