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AI-generated illustration: Smoked Brisket barbecue representing True Texas BBQ in Austin, TX

True Texas BBQ

South Austin, ·$$
AIAI-generated illustration — not a photograph of this restaurant. About our images
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7.7/ 10
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H-E-B's in-house smokehouse on South Congress

True Texas BBQ is H-E-B's in-house smokehouse, and the South Congress store runs a program far more serious than the grocery-store label suggests. Meats are smoked on-site with the H-E-B brisket rub, and the result is legitimate barbecue tucked inside a supermarket for the 78745 side of town — a convenience that quietly outperforms the setup. The smoked brisket is the anchor, carrying a real bark and a clean smoke, and the pork ribs come tender with a light glaze. Smoked sausage snaps, the pulled pork sandwich is the fast lunch pick, and the smoked turkey stays moist. It's affordable, consistent, and available whenever the store is open, which is most of the day. True Texas is grocery-store barbecue that refuses to act like it — a genuinely smoked plate you can grab on the same trip as your milk.

Know Before You Go

Hours
Daily 6:30am–9pm
Price
Mid-range ($$)
Don't miss
Smoked Brisket, Pork Ribs, and Pulled Pork Sandwich

What to Order

1
Smoked Brisket
2
Pork Ribs
3
Pulled Pork Sandwich
4
Smoked Turkey

Why It Stands Out

**Grocery-store barbecue that refuses to act like it.** True Texas smokes brisket in-store with the H-E-B rub, and the South Congress location turns out a real-bark, clean-smoke plate for 78745 — legitimate 'cue grabbed on the same trip as the milk.

Quick Facts

Address
8801 S Congress Ave, Austin, TX 78745-7389
Hours
Daily 6:30am–9pm
Price Range
$$
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True Texas BBQ — Frequently Asked Questions

What should I order at True Texas BBQ?

Regulars point to Smoked Brisket, Pork Ribs, Pulled Pork Sandwich, and Smoked Turkey.

What are True Texas BBQ's hours?

Daily 6:30am–9pm

Is True Texas BBQ expensive?

True Texas BBQ is mid-range ($$).

What kind of barbecue does True Texas BBQ serve?

True Texas BBQ serves Central Texas Style barbecue — Central Texas BBQ is defined by its simplicity: salt-and-pepper rub, post oak wood, low and slow in an offset smoker. The meat is the star — no sauce needed. This is the style that put Texas BBQ on the world map.